Kontos / Dry Figs

In the heart of Euboea, a man with a deep love for the land and cultivation, Grandpa Giorgis, left a remarkable legacy for the next generation. His "Grandfather’s Orchard" remains a true treasure for the Kontos family, a symbol of authentic tradition passed down through generations.

We wanted to creatively capture this legacy and its value in a modern corporate identity for the company. Our strategy focused on refreshing the corporate image of E. & D. Kontos S.A., from packaging design to logo creation, aiming to highlight the timeless bond between the family and the consumer.

Our decision to use engraving techniques stemmed from the desire to incorporate elements reflecting the rich history and values of the Kontos family while providing a "handcrafted" look to the packaging. The harmonious colour palette, aligned with the product’s content, gave each label of the "Grandfather’s Orchard" line the style we believed would truly make it stand out on the shelf.

Client: Kontos
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Logo Design, Visual Identity, Image Language