Metro/My Market – Alta Gusto Milk

We created three unique packaging designs that stood out on supermarket shelves. We highlighted the key characteristics – "fresh" for fresh milk, "highly pasteurised" for pasteurised milk, and "condensed" for condensed milk – by incorporating subtle elements specific to each product.

With a unified colour code and consistent visual accents, we provided the perfect balance for consumers, enabling them to easily select their desired product. Consistency and subtlety became the key to our success.

Client: Metro / My Market
Industry: Food
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design