Sottos Family / Greek Coffee

The rich, authentic experience of GRECO Greek coffee brings a taste of Greece into each consumer's home. We collaborated with the family-owned business by the name Sottos Family to rebrand GRECO’s packaging, not only to boost sales but also to support the brand’s entry into the German market.

At Abc Design, we aimed to reveal the story behind each cup of GRECO coffee, celebrating the culture of Greek coffee through a packaging design inspired by the simplicity and timelessness of Greek heritage.

The aluminium foil bag reflects light like the sea mirrors the sun’s rays, while the roasted coffee imagery promises authentic moments of enjoyment, inviting consumers to take a mental journey across the blue waters of the Mediterranean. The vibrant red GRECO logo stands proudly, symbolising the spirit and passion for genuine Greek coffee flavour.

Client: Sottos Family
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity, Image Language, Logo Design