Treli Arkouda / Honey

Set against the breathtaking backdrop of Prespes, a local honey producer sought to distinguish themselves in the market with a new line of forest honey. To achieve this, we crafted a compelling visual narrative for the packaging, pairing it with a name designed to whisk consumers away on a flavorful journey brimming with positive emotions.

Inspired by the region's honey-loving bears, we made the dancing bear our central character. This image of a bear joyfully dancing while savouring honey became the foundation of our story, leading to the name 'Treli Arkouda' (Crazy Bear).

The depiction of the bears added a friendly, sensitive, and humorous touch to the label, setting it apart from competitors. The use of blue and purple, inspired by the lake and the region's spring flowers, gave the product a unique visual identity, highlighting the rich nature and quality of 'Treli Arkouda' honey.

Client: Treli Arkouda
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity