Violanta / Digestive Cereals

The challenge in this project was to design three new packaging concepts for the DIGESTIVE Cereals range by Violanta, aiming to become a favourite morning ritual for consumers.

The visual identity centres around a heart made of cereal flakes, serving as the standout design element of the series. This heart symbol captures the consumer’s attention at first glance, offering a fresh and distinctive look on the cereal shelf.

A vibrant ribbon highlights each of the three DIGESTIVE cereal flavours, delivering key information while evoking a sense of freedom and balanced nutrition.

The visual design of the DIGESTIVE Cereals range introduced a new image of care and healthy eating for consumers, allowing Violanta to expand its market share successfully. By understanding the essence of an ideal breakfast, Violanta created the DIGESTIVE Cereals range, winning over consumers and establishing the product as a beloved, flavourful part of their morning routine.

Client: Violanta
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity, Image Language