Violanta / Rice Biscuit

Violanta Bakery marks a significant chapter in the history of the Greek food market. By introducing its rice biscuits in three unique flavours – classic, cocoa, and cinnamon – Violanta sets a high standard, offering a taste that has been missing from the Greek market until now.

Using simple yet striking forms, we've captured the essence and crispness of rice with a creative approach, focusing on the depiction of rice grains scattered around the logo. The choice of a bold, capitalised typeface highlights the product's name in both its components, emphasising its innovative character.

The colour scheme, featuring turquoise, red, and orange stripes on the front of the packaging, invites consumers to choose between the classic, cocoa-flavoured, or aromatic cinnamon varieties. The expansive white background reflects the purity and simplicity of rice, completing a design philosophy that exudes quality, authenticity, and modern style.

Client: Violanta
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity, Image Language