Professional Hair Care Catalogue Design – Imel
Catalogue Design as a Tool of Visual Identity
We undertook the design of the product catalogue for Imel Professional’s hair care line, aiming to express the quality, expertise and innovation that define the brand.
The catalogue was approached as a cohesive visual system,
where information is structured with clarity, modern typography and a balanced layout.
Each spread highlights the products through clean organisation, thoughtful colour choices and refined photographic direction, creating an easy-to-navigate and visually engaging experience.
The result is a catalogue that functions as a practical tool for professionals while simultaneously reinforcing Imel Professional’s identity through a design language that reflects precision, consistency and contemporary aesthetics.
