Oscar / Drinking Chocolate Powder
A Warm Look at Indulgence
In a world full of choices, the chocolate drink needed to stand out, not only for its flavor but for the warmth and comfort it evokes. The challenge was to design packaging that speaks to emotion, blending elegance and indulgence in one harmonious experience.
ABC Design Communication crafted a concept that unites function and feeling. Inspired by the warmth of cocoa and the sophistication of fine flavors, we used a color palette of deep, rich tones and flowing graphic elements that mirror the creamy texture of the drink.
The packaging was designed as an invitation to indulge. Soft curves, refined typography, and glossy finishes create a multi-sensory experience — one that begins before the first sip, from the very moment the product is seen or touched.
The chocolate drink now carries a design that transforms pleasure into an art form. Through thoughtful packaging design, indulgence becomes an everyday luxury — a warm, sensory experience that captures the heart before the taste.
