Jean Paul Lab / Milk Shake

Our mission to revive the nostalgic charm of traditional milkshakes for Jean Paul Lab evolved into an exciting design journey through time. Drawing inspiration from the golden era of milkshakes in 1930s and 1940s America, we visually captured the spirit and aesthetics of those decades using black-and-white images of women styled in period fashion.

These images became the canvas for our collection, recreating the joy of an authentic milkshake experience. The design differentiated the six distinct flavours through colour-coded packaging, allowing baristas to easily identify each variety while maintaining the elegance and simplicity of the Jean Paul Lab brand.

Displayed in café-bars, the beautifully designed packaging added a sweet nostalgic touch to storefronts, inviting customers to indulge in a charming gastronomic journey into the past. Each milkshake flavour stood out visually and resonated with consumers, making it a beloved addition to their beverage choices.

Client: Jean Paul Lab
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity, Image Language