Award-Winning Chocolate Oat Packaging – Violanta
Design with a Taste of Chocolate.
Already a leader in biscuits and cereals, Violanta expanded its portfolio with two new oat chocolate bars, milk chocolate and dark chocolate. Our task at ABC Design Communication was to create a packaging concept that stood out on the shelves while blending indulgence, authenticity, and trust.
We made the chocolate itself the hero. The close-up image of the bar tempts the viewer, turning appetite into visual seduction. Each flavor’s identity is color-coded — soft browns and beiges for milk, black and gold for dark, under a cohesive, elegant visual language.
The design balances simplicity and richness, letting the chocolate “breathe” within the composition. Minimal typography and clean structure highlight the product’s premium quality, making the packaging both modern and appetizing.
The final result introduced Violanta into the chocolate category with confidence and flair. A packaging design that doesn’t just present flavor, it tastes like design itself.
