Minos Foods / Sweet Brioche
Vegan with Character
Aiming to connect with an audience that values healthy, vegetarian and vegan choices, Minos Foods introduced a new line of baked goods. The challenge was to design packaging that would stand out on the shelf while communicating purity, honesty, and quality, all without losing its warmth and taste appeal.
Our approach focused on “honest design” packaging that doesn’t hide the product but celebrates it. The goal was to convey naturalness and freshness through a contemporary and approachable aesthetic, positioning Minos in the modern, conscious food landscape.
We created a color-coded system that ensures instant shelf recognition: – yellow for raisin bread, – magenta for cranberry brioche, – olive green for olive bread.
Half of the packaging remains transparent, allowing visual contact with the product — a deliberate design decision that builds trust. Clear labels such as “Lenten” and “Vegan” reinforce confidence and authenticity.
Through branding and packaging design, ABC Design Communication crafted a fresh and genuine visual identity for Minos Foods — one that speaks not only about nutrition, but about a mindful way of living.
