WBDS – Imel/Barba

Discover how strategic design elevated the retro aesthetic of Imel's Barba men's care line. Learn why our award-winning approach successfully captures attention on the retail shelf.

How do you capture the classic barber shop aesthetic?

The classic barber shop aesthetic is effectively captured through strict geometric patterns and iconic, traditional symbols.The premium men's grooming packaging for Imel's Barba line utilizes the vintage mustache and distinct pinstripes to forge an authentic identity. These specific visual elements instantly communicate professional care and timeless masculinity to the buyer.

Why does black dominate men's personal care products?

Black is consistently chosen because it naturally exudes timeless prestige, sheer strength, and absolute elegance in retail. This bold, dark color palette effectively differentiates daily items like the shaving cream and hair gel, making them highly visible. A strategically designed men's grooming packaging must immediately inspire unwavering confidence in the modern male consumer.

How does a brand's visual identity win global awards?

A visual brand identity wins prestigious awards when its storytelling is perfectly consistent and culturally recognizable across borders. The undeniable success of this specific design was officially recognized by the renowned World Brand Design Society. Ultimately, exceptional men's grooming packaging creates immense, tangible added value that is proudly acknowledged worldwide by industry experts.

Explore how we have crafted distinctive visual identities for other premium beauty and personal care brands in our detailed portfolio.

Discover how award-winning men's grooming packaging elevated Imel's Barba line. Explore our strategic design inspired by classic vintage barber shops.