Minimalist Cookie Award-Winning Packaging Design – Violanta 3 Ingredient
The Power of 3
Violanta introduced an innovative idea: biscuits made with just three pure ingredients. In a market saturated with products that hide behind complex labels and noisy graphics, the challenge was substantial. The packaging had to communicate this powerful message of simplicity, purity and transparency in a way that was direct, bold and absolutely unequivocal — strong enough to dominate on the shelf.
Our central idea was to fully embrace the philosophy of “less is more.” Instead of adding elements, we removed them. The strategic insight was to make the product’s competitive edge — the number “3” — the true hero of the design. We decided to transform this number from a simple typographic character into an architectural window onto the truth of the product, turning the packaging itself into a statement of honesty.
The result is an exercise in typographic boldness and minimalist confidence.
The number “3” dominates the pack, drawn with clean, dynamic lines. It is not just a graphic element; it is the very identity of the product.
We used a fresh, simple two-colour system to differentiate the flavours — light blue for the sugar variant, green for the honey. This choice reinforces the sense of purity and simplicity.
Through branding and packaging design, ABC Design Communication expressed Violanta’s philosophy of honesty, simplicity and transparency in a way that is visually clean and strategically powerful.
The final identity is modern, truthful and memorable. It creates an immediate dialogue with the consumer, clearly stating: “This is who we are — we have nothing to hide.”
