Award-Winning Men’s Grooming Packaging – Imel Barba Men
Vintage Modern Men’s Identity
Imel Professional entrusted us with the design of a complete men’s grooming line consisting of eight products for shaving, styling and beard and hair care. The goal was to create a visual identity inspired by the refined elegance of classic barber shops, capturing the sense of tradition and craftsmanship through a modern and dynamic lens.
With this direction in mind, we developed packaging that stands out instantly: a deep black colour palette combined with metallic label printing conveys prestige, attention to detail and a subtle touch of mystery, qualities that resonate with the expectations of today’s grooming audience. The structure, typography and material choices strengthen the character of the line, giving each product its place within a cohesive, confident system.
The result is a collection with strong presence across barber shops and professional retail environments, instantly recognisable on the shelf and clearly communicating Imel Professional’s quality and expertise. The series expresses confidence, technical refinement and aesthetic consistency, establishing the brand as a reference point in modern men’s grooming.
