Pure Design for Sensitive Skin.

Frezyderm developed the Atoprel range to offer targeted care for sensitive and atopic skin, combining scientific innovation with a high level of visual refinement. The challenge was to design an identity that conveys calm, reliability and purity, without losing its sense of medical precision.

ABC Design Communication was tasked with giving shape and substance to the packaging, translating the company’s dermatological expertise into a visual language of care. Structured typography, clear blocks of space and a defined blue-and-white colour palette come together to create a feeling of safety, serenity and trust. The logo communicates balance and professionalism, while the minimal aesthetic reinforces the perception of a product that is medically reliable yet genuinely human.

The Atoprel range was designed with simplicity and clarity at its core, so that it communicates relief and care without unnecessary embellishment. Its visual identity establishes a clean, modern and trustworthy design that stands out on the pharmacy shelf and reflects the scientific character of Frezyderm.

The result is a product line that speaks the language of care. Atoprel’s design radiates reliability and calm, further consolidating Frezyderm’s position as a brand that brings science and aesthetics together.

Brand Strategy | Corporate Identity | Visual Identity | Pharma Packaging Design | Brand Trust Strategy | Typography | Art Direction