Sweet Design, Smart Philosophy.

Vita Free doesn’t just make cookies, it redefines the way we enjoy them. Free from palm oil, sugar, and allergens, yet full of optimism, freshness, and life. For us at ABC Design Communication, the challenge was clear: to turn this vision of conscious pleasure into design that feels alive.

Pink became our language, soft, playful, yet full of purpose. It speaks of wellness, of joy, of living lightly. Through clean typography, natural illustrations, and recycled materials, we designed packaging that breathes positivity and aligns with Vita Free’s sustainable philosophy.

Each box tells a small story of mindful indulgence, a daily reminder that good taste starts with good choices. A sweet design that perfectly embodies a smart philosophy.

Brand Strategy | Brand Identity | Visual Identity | FMCG Packaging Design | Typography | FMCG Premiumization | Art Direction | Award Winning Design