Vita Free / Biscuits

As a pioneering biscuit brand, Vita Free is introducing a new culinary philosophy with its latest biscuit ranges. These lines stand out for their complete absence of palm oil, sugar, and allergens, catering to the growing demand for a healthier diet.

Our design inspiration stems from the uplifting energy of pink, which embodies rebirth and growth. This concept resonates beautifully with Vita Free's commitment to eco-friendliness and sustainability.

The detailed illustrations of the biscuits against a pink canvas create a playful image that piques consumer curiosity and interest. Furthermore, by choosing recycled paper for its packaging, Vita Free reduces plastic usage, reaffirming its commitment to environmental protection.

Client: Vita Free
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity, Image Language