Award-Winning Industrial Spray Packaging – Minos Evochem
Reimagining an Iconic Brand
Since 1968, when MINOS became the first Greek company to produce spray paints, the brand name has been synonymous with innovation, practicality and efficiency, earning the trust of consumers for decades. After nearly half a century at the top and facing the need for a fresh visual direction, MINOS trusted us to redefine the identity of its signature product range. The challenge was to design an image that would balance the company’s strong heritage with a modern and compelling aesthetic. We chose to personify the dynamic spirit of MINOS through the illustrated figure of a bearded “expert”, a character that conveys confidence, skill and creative energy. This visual persona reflects the experience and technological know-how behind every MINOS acrylic spray, making the product immediately recognisable to both professionals and hobbyists. The new silver packaging and the clear colour-coded caps enhance the uniqueness of the line, ensuring strong presence and clarity on any shelf. The rebranding of MINOS has evolved into a powerful symbol of reliability, craftsmanship and premium quality — a direction that has also been recognised through industry awards celebrating its strong design and contemporary identity.
