Sunscreen Advertising Campaign – Frezyderm
Visual Storytelling with Clarity and Atmosphere
For the Sun Screen Velvet & Active Sun Screenthe goal was to create a visual language that both clearly informs and subtly suggests the ideal way to protect the skin from the sun. Two products with distinct benefits needed to gain a clear, recognisable presence across posters, print ads and pharmacy window displays.
Our approach was based on creating two distinct visual worlds, each expressing the tone and promise of the corresponding product:
Sun Screen Velvet
The woman looking directly at the viewer acts as a central anchor of trust. Clean forms, a strict composition and the strong presence of the product itself create an image that radiates confidence and clinical precision. The design is minimal, uncluttered and focused on the immediate understanding of the product’s benefit.
Active Sun Screen
Here, the visual space is filled with movement, colour and intense sunlight. The woman is shown enjoying her time in the sun with complete freedom, highlighting the product’s dynamic, active protection. The atmosphere is bright and vivid, with a strong link between the imagery and an energetic, outdoor lifestyle.
The range thus acquires two distinct yet perfectly aligned visual identities.
The aesthetic purity of Velvet and the vibrant energy of Active come together to form a strong communication system that stands out in the pharmacy, conveys each product’s promise at a glance, and offers a brand experience where clarity, atmosphere and bold design character work hand in hand.
