Honey Award-Winning Packaging Design & Illustration – Treli Arkouda
The Wild Joy of Nature in a Jar
In the enchanting landscape of Prespes, a local producer with an exceptional forest honey needed more than just a label. The challenge was to create, from scratch, a name and visual identity that would capture the soul of the region and transform a jar of honey into an unforgettable experience. The brand had to stand out, tell a story and spark an authentic smile.
Our central idea was inspired by the area’s most iconic resident: the bear. But instead of a typical depiction, we asked ourselves: How does a bear feel when it finds the most delicious honey? The answer sparked our concept — it dances with unrestrained joy. This image of pure, “crazy” delight gave birth to the name Treli Arkouda and became the heroine of our narrative. Our strategy was not simply to sell honey, but to sell the feeling of natural, unfiltered happiness.
The result is a celebration of nature and joy, expressed through a friendly and humorous visual language.
We created a lovable heroine — a ballerina bear dancing with passion. The illustration is rich in detail, sensitivity and humour, turning the bear from a wild animal into an endearing protagonist.
Each label and box tells a piece of the story. Different poses and outfits for the spring and summer varieties create a collectible series that invites the consumer into the whimsical world of Treli Arkouda.
We avoided the classic honey colour palette. Instead, we chose the lake’s soft blue and the purple of spring wildflowers, crafting a unique and instantly recognisable identity that ties the product directly to its origin.
Through branding and packaging design, ABC Design Communication gave shape to nature’s joy — creating a brand full of imagination, emotion and authenticity, transforming every jar into a storytelling experience.
