With a strong presence in the tourism market, Ilida aimed to offer Greece’s visitors an authentic culinary experience. Creating an 80g olive snack required a balance of functionality, freshness, and packaging design that would embody Greek hospitality.
Our approach was to design a visual identity that would “taste like Greece.” We drew inspiration from the natural landscape, purity, and timeless olive symbolism, capturing flavor through simplicity and authenticity.
The packaging was designed with clean lines, soft monochromatic tones, and nature-inspired graphics. The forms echo the waves and hills of the Greek landscape, while simplicity serves as a symbol of freshness and quality.
The result is a portable snack that captures the essence of Greece: nature, flavor, and freedom. The series quickly became a traveler favorite, a taste experience that follows you wherever you go.