Breakfast Cookie Packaging Series – Violanta

Good Morning!!!

Violanta aimed to bring the warmth of a “good morning” into a product that turns the start of the day into a sweet ritual. The challenge was to express this universal message visually and emotionally through design.

We decided to transform “good morning” into an experience. Each cookie became a joyful greeting, an embossed message of optimism, taste, and quality that reflects Violanta’s authentic character.

The packaging design combines elegance and functionality. Four distinctive flavors are expressed through warm color palettes, natural textures, and a refined typographic balance. The embossed “Good Morning” becomes the heart of the brand identity, transforming simplicity into charm.

The Breakfast line became more than a snack, it’s a morning ritual filled with warmth and positivity.

ABC Design Communication turned everyday design into an act of joy, proving that even the smallest detail can brighten a brand’s story.

Brand Strategy | Visual Identity | FMCG Packaging Design | Typography | Retail & POS Design | Art Direction
Category
Biscuits, Bars & Snacks., FOOD & BEVERAGE, LIFESTYLE & RETAIL, Retail & Private Label
Tags
Art Direction, Brand Architecture & DNA, Brand Strategy, FMCG Packaging Design, Retail & POS Design, Typography, Visual Identity
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