Award-Winning Social Awareness Brochure Design – No Excuse Project
An Interactive Brochure as a Catalyst for Social Change
Violence against women is a global issue that demands immediate action and widespread awareness. The challenge was to create a communication tool that would go beyond traditional information, one that would mobilise the public and inspire them to become part of the solution. The goal was to transform statistics into a personal experience — encouraging people to interact with the message and become active supporters of women’s safety.
ABC Design Communication designed the “No Excuse Brochure”, a square, fold-out, interactive leaflet that highlights social responsibility through creative design. The brochure combines powerful visuals, statistical data and a revealing mechanism: the recipient gradually removes the “layers of violence” imposed on a woman, uncovering her true self underneath. It is accompanied by a ribbon that can be worn, functioning as a symbol of participation in the cause. In this way, design becomes action — an invitation to get involved.
The “No Excuse Brochure” acts as a catalyst for change, empowering people to join the global movement against violence towards women. The project affirms ABC Design Communication’s commitment to creating socially impactful work that transforms the principles of social design into meaningful communication experiences.
