Dairy & Cheese Packaging Design – Dirollo
The Art of “Light”
Our team was tasked with designing the labels for four distinctive Dirollo products: Cottage, Spread, Light Butter and Cream.
The goal was to create a unified visual identity that connects the products as a series without compromising the individuality and recognisability of each one.
Following Dirollo’s brand guidelines, we retained the signature light blue as the core colour — a foundational element of the brand — while introducing a variation for the Cottage cheese to reflect the uniqueness of its texture and composition.
From a design perspective, we focused on clarity and structured information:
the logo is subtly repeated across both the horizontal and vertical axes, acting as a consistent anchor for the series, while the prominence of fat and calorie information on the front allows consumers to instantly understand the product’s key benefits.
The final result is a packaging line that conveys consistency, freshness and contemporary simplicity, staying true to Dirollo’s philosophy: delicious enjoyment with fewer fats.
