Panettone Box Design – Entelvais
Pop Aesthetics and a Modern Twist on a Traditional Treat.
For the Panettone of ENTELVAIS pastry shops, our design objective was to subvert the expected, classic codes of festive pastries and create a thoroughly modern, youthful, and bold image.
Our strategy was rooted in a pop-art approach, featuring a vibrant magenta color palette that instantly catches the eye. We designed fluid, abstract shapes that create a striking interplay of contrasts between the matte and glossy (spot UV) finishes. The focal point of the visual identity is the custom, bold, and playful typography, which proudly dominates the space and adds rhythm to the composition.
Additionally, the smart structural design of the box (bag-box), which integrates handles to function directly as a carrier bag, elevates both the practicality and the premium gifting experience. The result is a statement packaging with a strong personality, transforming a classic baked good into a highly desirable, contemporary design object.
This project for Entelvais Patisserie represents a comprehensive study on modern gift packaging. By blending strategic communication with innovative structural engineering, we created a visual experience that amplifies brand recognition and offers significant added value to the consumer. ABC Design Communication continues to push the boundaries of packaging design, transforming every project into a powerful marketing tool that stands out in the competitive retail market.
