Greek Olives – Ilida
A Modern Aesthetic for Authentic Greek Olives.
For the ILIDA olive range, our design goal was to break away from the traditional, cluttered image of the category and create a modern, premium identity suitable for the international market.
The new packaging had to instantly communicate the purity of the product (100% natural, without brine and preservatives) while harmoniously organizing the multilingual information. Our strategy was based on clarity and the dynamic use of color.
We divided the canvas into two distinct zones: an upper section featuring a subtle white wood texture for a natural feel, and a lower section with bold, solid colors (deep blue, magenta, olive green) acting as a strong color-coding system for the instant recognition of each variety.
In the center, a wooden spoon filled with olives serves as the dominant key visual, while the bold, sans-serif typography ensures maximum legibility. The company's red logo, featuring the classic amphora, beautifully grounds the modern design in tradition.
The result is a cohesive product family with commanding shelf appeal. The packaging masterfully balances authenticity with contemporary design, instantly communicating the freshness and premium quality of ILIDA olives. A design that delivers the modern, export-ready character the brand deserves.
The design approach for Ilida Olives represents a comprehensive study on modern export packaging. Moreover, it focuses on strengthening the brand’s international identity.
The design approach for Ilida Olives represents a comprehensive study on modern export packaging. Moreover, it focuses on strengthening the brand’s international identity.
Through strategic communication and clear visual hierarchy, we created an experience that attracts attention on the retail shelf. Additionally, we offer significant added value to the demanding global consumer. Consequently, ABC Design Communication continues to push the boundaries of food design.
Finally, we transform every project into a powerful marketing tool that combines Greek authenticity with modern aesthetic excellence.
