Pharmaceutical Gel Packaging Redesign – Mesulid
Freedom in Motion.
When pharmaceutical company VIAN – VIANEX decided to refresh Mesulid Gel, our mission was to highlight the product’s therapeutic power and its promise of movement without pain. The design needed to express motion, relief, and confidence while maintaining a scientific and trustworthy aesthetic.
Our creative strategy focused on the dynamics of human movement. The redesigned logo features the letter “M” framed by two walking figures — a symbolic gesture representing healing and active living.
ABC Design Communication developed a cohesive branding and packaging system that visually communicates vitality, action, and freedom of motion.
We extended the design language across the entire packaging: linear illustrations of human silhouettes wrap around the tube, forming a continuous sense of movement. This visual rhythm reflects the brand’s core mission — to empower motion and restore flexibility.
The new Mesulid Gel packaging embodies the spirit of relief, energy, and motion. A redesign that elevated the brand’s presence on the shelf while aligning it with its true essence: freedom through effective relief.
