Pharmacy Point of Sale (POS) & Campaign – Tonotil Vianex
A Campaign of Energy and Consistency
The challenge was to design a complete suite of promotional materials for TONOTIL, a leading product in the energy-boosting category. The materials — from pharmacy stands to print ads and posters — needed to be visually cohesive, communicate the product’s benefits (energy, vitality, reinforcement) at a glance, and strengthen the brand’s credibility within the highly competitive pharmacy environment.
Our central idea was to create a “visual energy system.” The strategic inspiration was to use a dynamic red circle as the campaign’s core motif. This circle is not just a shape — it’s an “energy nucleus” that embraces the product and radiates its benefits outward. This visual metaphor of an “energy burst” became the consistent signature across all materials, forming an instantly recognisable and dynamic identity.
The result is a flexible and energetic visual language applied consistently across every consumer touchpoint.
ABC Design Communication leveraged the power of strategic branding and cohesive visual design to deliver a unified aesthetic experience that enhances TONOTIL’s recognition and impact.
The red circle serves as the central element unifying the entire campaign. It functions as a dynamic frame for the product and key messages, creating strong visual focus.
We developed simple, clean icons for each product benefit, allowing quick and easy understanding of TONOTIL’s advantages at a glance.
The visual system was successfully adapted across a wide range of materials: from three-dimensional promotional stands that dominate the pharmacy space, to full-page ads, outdoor posters and banners — ensuring a holistic and consistent brand experience.
