Award-Winning Active Sunscreen Packaging – Frezyderm
A Contemporary Sun Care Identity
Frezyderm, a pioneer in cosmetic dermatology, entrusted us with the visual development of the revolutionary Active Sun Screen range — a product that harnesses the properties of activated charcoal to transform both application and performance in sun protection. The goal was to create packaging that reflects the line’s technological advantage and consumer-friendly nature, while establishing a distinctly premium aesthetic.
Inspired by the action of activated charcoal — which shows the user exactly where the product has been applied before it magically disappears without leaving any tint — we sought a visual language that bridges science with the power of nature. The dark, almost enigmatic texture of charcoal informed a modern and elegant design direction, where clarity, contrast and carefully refined details contribute to a premium sensibility. The packaging was crafted to communicate immediacy, safety and expert knowledge, ensuring strong standout on the shelf and expressing the product’s advanced character even before it is opened.
The result is packaging that strengthens Frezyderm’s position in sun care, highlights the product’s functionality and multi-level performance, and elevates the user experience into something more intuitive and sophisticated. The Active Sun Screen range now carries a complete identity that brings together science, innovation and visual precision, reaffirming Frezyderm’s leadership in the category.
