Award-Winning Sunscreen Packaging & Skincare Design – Frezyderm Velvet Stars
The Shine of Protection.
Frezyderm, a leader in dermocosmetics, presented an innovative sunscreen, Velvet Stars SPF50, which combines high protection with a unique, iridescent texture. The challenge was to create a packaging that would communicate this dual quality: the scientific reliability of a dermatological product and the seductive allure of a premium cosmetic. The product had to stand out on the shelf not as just another sunscreen, but as an essential beauty accessory.
Our strategy was that the modern woman is no longer looking for just protection, but “protection that beautifies”. Sunscreen has become integrated into the daily beauty routine and must offer aesthetic pleasure. The “velvety” texture and the “starry” shine of the product were not just features, but the heart of the story. The central idea was to visually translate the feel of the product on the skin: a luxurious, radiant “second skin” that inspires confidence.
To implement this strategy, we created a visual identity that balances elegance with dynamism.
We chose a bold combination of matte black and a rich, chocolate iridescent color. The black adds prestige and seriousness, while the chocolate section imitates the texture and shine of the cream itself, creating a direct, tangible connection between the packaging and the content.
The clean, vertical typography gives a modern and fashion-forward aesthetic. The star that incorporates the SPF50 index is not just decorative; it is the symbol of the product’s promise of “starry glow” and top protection.
The final design is perfectly in harmony with Frezyderm’s premium aesthetic, while at the same time creating a new, seductive category. It places Velvet Stars where it belongs: at the point where dermatology meets high aesthetics.
The project was designed by ABC Design Communication, highlighting the studio's ability in premium packaging design for beauty products and dermocosmetics.
