Award-Winning Premium Olive Oil Bottle Design & Branding – CELA
An Art Object for Collectors.
The Greek olive oil market currently faces a long-standing paradox. Despite its exceptional quality, most of it is exported in bulk. Consequently, the product loses its design value and brand identity.
ABC Design Communication was called to change this image. Specifically, as an award-winning agency, we created a brand that breaks this cycle. Through this olive oil bottle design, we transformed a traditional product into an object of art and international recognition.
The Strategy and Branding Concept
Our approach for CELA was not just about creating a package. Instead, we developed a branding concept that transforms daily use into an aesthetic ritual. Moreover, we drew inspiration from the cultural heritage of the Aegean. We integrated elements from Cycladic figurines and Minoan frescoes into the visual identity.
The sculptural form of the bottle and the wooden base elevate it into a premium design object. Therefore, the product appeals to collectors and connoisseurs who appreciate the narrative power of an object. This unique olive oil bottle design stands out for its elegance and prestige.
Sustainability and International Aesthetics
We used sustainable materials with zero plastic. Furthermore, the carefully selected visual identity blends tradition with modern aesthetics. In this way, we confirm our philosophy that design creates value and culture.
CELA proves that a holistic strategy can transform a product into a symbol. Finally, we delivered a brand with a unique identity that excels in the global market. Our olive oil bottle design ensures that the brand remains timeless and impactful.
