Frezyderm introduced two innovative sunscreens that merge advanced protection with a sensorial touch, redefining skincare design. Our challenge at ABC Design Communication was to craft a visual identity that mirrors the silky texture and premium essence of the product.
Guided by the principles of minimal design, we focused on clarity, balance, and refinement. Every element—from the vertical layout to the vibrant orange accent—was chosen to communicate energy, purity, and trust. The metallic texture adds a luxurious scientific feel, positioning the brand between clinical precision and beauty elegance.
The packaging for Sun Screen Fluid and Sun Screen Cream to-Powder delivers a perfect blend of science and aesthetics. Its clean structure and confident typography ensure instant recognition and a premium shelf presence.
A refined, high-impact packaging design that embodies Frezyderm’s innovation-driven DNA. Proof that simplicity, when done right, becomes sophistication.