Award-Winning Sunscreen Packaging – Frezyderm On the Move
Design in Motion.
In a world where everything happens on the move, Frezyderm aimed to create a sunscreen that embodies modern life, fast, smart, and effortlessly elegant. The challenge was to merge functionality and aesthetics, designing packaging that reflects speed, sophistication, and practicality for today’s active woman.
ABC Design Communication developed a dynamic concept inspired by motion and flow. The Sun Screen On The Move was designed as a true lifestyle companion, portable, stylish, and instantly recognizable. The geometric typography and circular motifs convey energy and continuity, while the metallic copper accents elevate the premium perception.
The packaging becomes a statement of smart design, compact, ergonomic, and visually striking. Every detail, from the curved form to the reflective finish, highlights innovation and mobility. It’s not just sunscreen; it’s beauty that moves with you.
The Sun Screen On The Move redefined portable skincare through functional luxury. A perfect balance of design and performance, proving that beauty in motion can be as practical as it is inspiring.
