Award-Winning Vintage Smoothie Packaging – Jean Paul Lab
Vintage Design that Awakens the Senses.
Jean Paul Lab introduced a premium line of smoothies, inspired by tradition, freshness, and taste. The challenge was to design a visual concept that merges vintage charm with modern shelf appeal, targeting both barista professionals and design enthusiasts.
At ABC Design Communication, we developed a retro-inspired concept that bridges the past and the present. The engraved cyclists, drawn from 19th-century etchings, represent vitality, freshness, and joy, the essence of Jean Paul Lab Smoothies. Each flavor features its own vibrant color palette, ensuring a recognizable and energetic visual identity.
The design combines classic illustration with contemporary typography, resulting in a sophisticated, award-winning aesthetic. Vertical stripes bring movement and liveliness, while balanced composition and light create an elegant, premium tone. A concept that seamlessly unites vintage storytelling with modern branding excellence.
The Jean Paul Lab Smoothies evolved from a functional B2B product into a design icon, honored with multiple international awards. An award-winning design that awakens the senses, blending emotion, style, and originality.
