Pharma Packaging Rebranding – Tonotil Vianex
The Energy of Design.
In 2021, a new chapter began for ABC Design Communication, when VIAN-VIANEX entrusted us with the redesign of TONOTIL, following a competitive selection process. The challenge was to reposition the product in the market by visually expressing its energy and revitalizing function, while giving a fresh, dynamic identity to a well-established pharmaceutical brand.
Our strategy was to transform the product’s purpose, energy and renewal, into a vivid packaging design language built on clarity, precision, and motion. We designed two refreshed packages that radiate vitality and trust, enhancing shelf visibility while communicating the quality and reliability that define VIANEX. Through color, composition, and typography, the concept balanced scientific credibility with emotional impact, creating an instantly recognizable design.
The new visual system was built on a minimal, structured layout that conveys scientific rigor, yet feels modern and approachable. Energetic color accents were used to symbolize movement and action, while the typographic hierarchy ensured clarity and immediacy in communication. The design aligns with the visual DNA of VIANEX but introduces a renewed energy that reflects the TONOTIL promise: active support for a demanding lifestyle.
The collaboration with VIAN- VIANEX evolved into a long-term creative partnership, proving how ABC Design Communication’s strategic approach to packaging design can transform a pharmaceutical product into a strong, engaging brand. The new TONOTIL identity expresses energy, clarity, and confidence, re-establishing its leading position in the market.
