110+

Global Awards

 

25+

Years of Vision

 

2.350+

Projects

19+

Countries

At ABC Design Communication, we combine strategy, brand design, and packaging to highlight what makes each brand unique. We give form and character to products, designing around the people who will choose them and make them part of their lives.

Our expertise

We give products character through packaging that catches the eye, evokes emotion and becomes part of everyday life.

1.Brand Strategy

We help brands discover what makes them unique, define what they stand for and articulate why it matters to people.
We turn this understanding into a clear direction for how they position themselves, communicate and grow.

2.Brand Identity

We bring brands a distinctive character through visual and verbal expression that captures their essence and evokes emotion.

From naming and messaging to visual identity, we create a coherent language that people recognise and connect with.

3.Brand Experience

We build connections between brands and people through packaging, objects and the details that make every interaction special.

We bring each brand’s character to life when someone discovers a product, holds it in their hands or experiences its hospitality.

4.Brand Effectiveness

We explore how people perceive design and what captures their attention, using predictive AI tools to inform and refine our creative decisions.

We compare design proposals and interpret the findings, grounding each choice in a deeper understanding of its intended audience.

With 110+ International awards, our premium design travels far and stands out globally.

Member of the Hong Kong Arts & Sustainable Design Association

Relationships Built on Trust

We have designed over 2,350 projects that elevate our clients' image, forging long-term relationships of trust across the globe.

Selected client logos of ABC Design Communication

What They Say About Us

A Relationship That Lasts

Our collaboration with ABC Design Communication and Machi Kakava started in 2001 and continues to this day. Over these years, we’ve realized countless projects together , from packaging and branding to print and promotional material , always with excellent results. Machi and her team stand out for their professionalism, creativity and consistency.”

Makis Anastasiou

Frezyderm

A Collaboration That Stands Out

Η συνεργασία μας με την ABC Design Communication ξεκίνησε το 2019 και από την πρώτη στιγμή καταλάβαμε ότι μιλάμε την ίδια γλώσσα: τη γλώσσα της δημιουργικότητας και της αισθητικής. Αυτό που εκτιμούμε περισσότερο είναι η ικανότητά τους να μεταφράζουν το χαρακτήρα του brand μας σε εικόνες με ταυτότητα, συνέπεια και υψηλή αισθητική.

Elena Tsotsoglou

s. tsotsoglou gmbh & co

A Vision Brought to Life

Our collaboration with ABC Design for the Cokooni Limited Edition was a truly exceptional creative experience. Each package took on its own personality, crafted with consistency, attention to detail, and a deep understanding of my brand's philosophy. The result went beyond mere packaging it became a part of Cokooni's story and identity.

Despoina Koukouli

Cokooni

A steady and creative partner

Our collaboration with ABC Design is consistently creative and productive. Machi’s team deeply understands the identity of Violanta and translates our needs into design that stands out on the shelf and strengthens the image of our products. We feel we have a reliable partner who continuously evolves our brand’s presence.

Stefanos T.

Violanta Biscuits

A 24+ Year Relationship

Our partnership with ABC Design began over 24 years ago and continues today with the same consistency and creativity as day one. They translated our needs into designs that constantly evolve, without ever losing our brand's character. It is rare to find a partner who stands by you for so many years, evolving right alongside you.

Konstantinos Mitropoulos

Valley Cosmetics

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